Do Anchor Text with Keyword Phrases Helps in Optimizing Your Site?

Do Anchor Text with Keyword Phrases Helps in Optimizing Your Site?
07 Jun 2013/1 Comment/in Blog /by Linet Jn. Kid

Anchor text is a name for those words which are contained within the clickable part; often the blue and underlined part of a link. This is considered to be a very important factor to SEO as it tells search engines and people regarding what the webpage they are going to click on deals with. This SEO tutorial will help you know more about anchor texts and its importance in SEO.

Anchor text

Anchor text is the visible portion of the hyperlink. For instance, if SEO – Anchor Text is the visible text which links to a website and if you click on Anchor Text, you will be directed to a specific webpage. Anchor texts can also be referred to as hyperlink text or text link as well.

While considering a normal site, the text links are mostly used for indicating the topic of another webpage of the site where it is linking to.

How Anchor Text Helps in Improving the Weight of Your Target Page?

The target page is the page which you are linking to. The key terms which are used up as anchor texts will certainly perk up the significance of the target URL or the target page. Every site owner should keep this in mind while designing the site.

Make sure that the anchor text links which you are using is relevant to the entire idea of the targeted web pages within your site. If in case an external webpage is having anchor text links to your website with appropriate search terms, then it will push your website ranking up in the major SERPs. The webpage from where the text links come from also benefits from the relevant key term used as the anchor text, since it appears as key phrases on that particular web page.

Anchor Text and Search Engine Algorithms

Google, for example is having a separate search for the anchor text phrases alone. Inserting the main key terms within the anchor texts will help you in increasing the ranking of your target webpage significantly as the search engines often assign lots of weight to them.

Minimal Use of Hyperlink Text

Try to avoid those hyperlinks with irrelevant terms like ‘read more’, ‘search here’, ‘see this’ etc. Apply relevant key terms in context. For example, make use of anchor text for getting higher ranking for your site. Keywords which are included within your natural text will be used up as links for the different pages on your website. This could also be implemented on a keyword-enriched article where the main keywords are linked to a website. Other than just increasing the ranking of your target webpage, you can also have valuable readers who click on the anchor text, thereby driving significant traffic towards the target site.

Anchor text and Keyword Phrases

You can use keywords as whole phrases within the text links. However, it is highly important to make a thorough keyword research for finding the phrases which are searched by users most of the time and prior to applying it, make sure that it is relevant for your target page.

Text Links from Other Sites

Search engines usually consider one-way links for targeting a page. The ranking to your target page can be increased by increasing the overall external pages which links to your target page through text link. The keyword enriched articles having text links to your website, which are published on other websites will increase your website’s ranking.

While considering a link exchange program, generate various versions of your article title with right description, as this may allow you to use more key terms. Ensure that you include html code together with apt anchor text links for other websites, which could be pasted on their source code. This will make sure that you are obtaining quality links back. On the other hand if there are lots of external pages which links to you through the anchor texts then your ranking will increase.

Anchor Text plays a very important role in SEO as it helps in gaining higher rankings regardless of whether you are using it for linking your internal pages, or you make use of the keyword enriched articles which are posted on the external pages with anchor text or your provide html codes with apt keyword phrase links back to your website. Anchor Text therefore forms the most effective SEO technique for you.

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